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Tianxin (Iris) Wang

Fashion Brand Strategist

Education

B.F.A. in Fashion Marketing and Management 

Savannah College of Art and Design (SCAD) 

Savannah, Georgia 

Expected Graduation November 2025 

3.7 GPA 

Dean’s List 2023-2025 

Magna Cum Laude 

Academic Experience

CURRENT TRENDS AND FORECASTING

Spring 2025

​Editorial & Creative Direction Team Member

  • Co-created a 200+ page fashion and culture magazine, collaborating with students

  • across editorial, design, and photography teams.

  • Developed the magazine’s visual identity, content structure, and brand tone to

  • ensure a cohesive multi-platform presence.

  • Researched and wrote cultural features, designer interviews, and trend reports,

  • combining editorial writing with art direction.

RETAIL BUYING SIMULATION

Winter 2025

Market Research & Strategy Lead

  • Researched Coach’s global market footprint, including revenue, retail network, and

  • digital performance.

  • Conducted SWOT and social media analyses to benchmark brand positioning and

  • engagement.

  • Developed a six-month retail strategy for flagships, covering assortment, sales

  • planning, and risk/opportunity evaluation.

PROFESSIONAL PORTFOLIO PRACTICES

Fall 2025

Contact

912-692-6556

tianxinwang04@gmail.com

@ tianxininin

https://www.tianxinwang.com/ 

www.linkedin.com/in/tianxin-wang-801691357 

Skills

Software:

  • Adobe Photoshop

  • Illustrator

  • InDesign

  • Premiere Rush

  • Microsoft Office

  • Canva

Technical:

  • Visual Merchandising

  • Trend Forecasting

  • Market Research

  • Brand Expansion

  • Digital Marketing Campaigns

Professional:

  • Leadership & Team Coordination

  • Project Management

  • Problem Solving & Critical Thinking

  • Strategic Communication.

Languages: 

  • English (Fluent)

  • Mandarin Chinese (Native)

Brand Strategy & Marketing Lead

  • Led concept development for Miu Miu Home, extending the brand into the luxury lifestyle and interior market.

  • Researched consumer trends and competitive landscape to define target personas and market positioning.

  • Developed integrated marketing mix and digital campaign proposal including popup retail, pricing, and KPIs.

  • Created visual brand assets and presentation materials aligning with Miu Miu’s identity and playful feminine aesthetic.

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