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Miu Miu Home — The Bedroom Sanctuary

Project type

Brand Extension & Experiential Marketing Strategy

Date

Fall 2025

Location

Savannah, GA

Miu Miu Home introduces a lifestyle extension that translates Miu Miu’s feminine, playful spirit into the world of interiors. The project envisions a homeware line including bedding, candles, pillows, and decorative objects that blend fashion aesthetics with emotional design. Through immersive pop-up experiences, digital storytelling, and influencer collaborations, the concept redefines how luxury can enter everyday life — inviting consumers not just to wear Miu Miu, but to live it.

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