Coach Market Analysis & Retail Strategy

This project provides a comprehensive analysis of Coach’s opportunities in the U.S. luxury market and develops a six-month retail expansion plan. Through extensive research on consumer behavior, sales performance, and competitor positioning, the study identifies key growth cities such as Houston and Chicago. The strategy emphasizes data-supported decision-making, focusing on sustainable retail concepts, digital engagement, and localized marketing. Visual market insights and strategic recommendations were used to guide Coach toward stronger brand presence and long-term profitability in the U.S.